Here we’ll show you the impact of what fake reviews can take on real reputable businesses.
- Over 90% of online customers research and read reviews before they purchase an item.
- 73% of consumers will reach an opinion after reading up to 5 reviews.
- Between one and four bad reviews would be enough to deter almost 70% of online customers from purchasing a product from a vendor.
- Fake reviews costs ecommerce website owners almost 30% in lost revenue.
If you sell items online then chances are you have been targeted by your competition with fake negative reviews. There is a huge industry around fake reviews.
Not only do fake reviews take a financial toll on the ecommerce site owner but they also take an emotional toll. It basically boils down to this. You spend a lot of time, effort and money to create an online business that pays your bills and puts food on the table then you have a competitor that wants to destroy your online reputation because they believe that posting fake reviews about you and your company will help sell more of their product. This puts an unimaginable amount of stress on business owners. Especially small ecommerce business owners.
This doesn’t just happen to ecommerce site owners, it also happens to small brick and mortar business owners.
Recently Rebusify spoke with a small restaurant owner in Portland, Oregon and they informed us that someone posted bad reviews on their Google listing that cost them over 25% in lost sales. The amount of sales dropped 3 days after the comments were posted. They were beside themselves until they found out who it was. A competitor down the street.
Not only is the toll in the millions of dollars but it effects millions of merchants and Rebusify is designed to stop this.
Below are just a few of the millions of merchants that found out what fake negative reviews have done to them:
“Each and every day I have to defend our company to customers who have read fake reviews about us. It’s time consuming and I lose a lot of business over it.”
“I woke up to a customer telling me that he read this review on SiteJabber. I went and looked and became quite ill. I stressed and stressed over it. I then found out that one specific competitor was going around posting these fake horrible stories. I was sick for weeks over it and I could do nothing.”
“Our site started showing up on sites like TrustPilot, PissedConsumer, Scammed, SiteJabber, RipOffReport and they were all the same false review done by different usernames. It just didn’t make any since. We couldn’t figure it out. It was our first taste at this then we finally realized what was going on. It just crushed us. We contacted all of those sites and they refused to remove it. Even when shown all the same reviews by different usernames/peoples names. It was clear it was fake but they refused to remove it. It just floored us.”
This is exactly why Rebusify was created. It’s time we stop the fake review industry in its tracks. It’s time we put the reputation back in the business owners hands and remove it from those that seek to do harm with fake reviews.