The current company review landscape allows anyone to create a fake identity and post a fake review (positive or negative) about your company. With the number of Chinese companies manipulating Amazon reviews for their own benefit, and the number of sites that allow anyone to post a review, online businesses need a way to protect their reputation and remain competitive. Some company review sites will turn around and try to sell you reputation management services as soon as your domain receives a fake review, where you’ll be able to pay to have a poor review removed from your profile.
This is where legitimate companies need a strategy that helps them stand out from their unscrupulous competition. With the right tools and strategy, you can gather real reviews from real customers, and you can leverage these reviews in your social media channels to grow your customer base.
Tools for Gathering and Leveraging Real Reviews
Without the right tools, you may not have a chance to receive positive feedback from your customers. Sure, your social media channels give your customers a way to reach out to you quickly and easily, but you’ll need more than your social media channels to gather reviews directly from your customers.
If you use a platform like WordPress or WooCommerce for your website, there are plenty of plugins you can use to gather reviews directly from your customers. You can then showcase the best reviews on your website and in your social media channels. This gives you an opportunity to engage with your customers and show that you care about their needs.
You can’t satisfy every customer; some customers may not be satisfied with the quality of your products or services. Showcasing real reviews, even negative reviews, shows your honest and gives you an opportunity to engage with these customers. You’ll have an opportunity to address any problems they may have and create a positive outcome.
The Best Company Reviews are Real Reviews
Without a doubt, the best company reviews are those that anyone can verify came from real customers. You can’t trust fake review checker tools, and other review sites allow anyone to post fake reviews (positive or negative) without requiring proof that they were a real customer.
Enter Rebusify. Businesses that want to leverage their company reviews on social media need a branded solution that links real customers to real reviews about real purchases. The Rebusify Confidence System gives businesses a system that gathers real reviews from their customers. Similarly, potential customers need assurance that the information they are seeing about online retailers is real and verifiable. The reviews collected by Rebusify are verified with the merchant’s payment processor, allowing them to be linked directly back to a real purchase.