For over 10 years now there have been fake online reviews and they have either hurt or helped merchants in their ecommerce efforts. While hundreds of thousands, if not millions of merchants have been negatively affected by fake reviews, the case now to show real customer reviews is greater than ever. Just view the Fake Reviews Analytics report.
Below are just some of the reasons why you should always use real customer reviews.
- Real reviews from real customers show authenticity whether they are bad or good.
- Competitors can’t fake real customer reviews from your site. This shuts them out.
- Forces legitimate companies to ensure better customer service as they should.
- Stops disgruntled employees from being able to post fake negative reviews about the company.
- Showcasing your reviews on your site that link back to a reputable review site like Rebusify will create more revenue.
- Because it’s the right thing to do!
Never ever comment on fake negative reviews because the person behind it is going to keep challenging you simply because they know you will have to counter to show your customer service and that is a losing situation that only benefits the review site like TrustPilot, SiteJabber, RipOffReport or others. Just don’t do it.
Using the Rebusify Confidence System will show your visitors that you believe in and use real reviews, not faked reviews which dominate the online review space. It’s just too saturated with fake reviews that are destroying the online reputation of reputable merchants and these are the reasons why you should always use real customer reviews.