Writing Engaging Content

Write Engaging Content

With regards to SEO (Search Engine Optimization) and SMM (Social Media Marketing) the landscapes are always shifting. Sure, SEO is good for your site – It’s just not like it used to be. If you’re not using Social Media to engage your audience, then you’re missing out on massive traffic and potentially tons of profit. That’s called leaving money on the table.

When you use Social Media sites like Facebook, Twitter, Instagram, Pinterest and others, you’re not only showing visitors that you’re relevant, when done correctly, you’ll increase your traffic. More traffic means more exposure which always creates the potential for more money.

When writing content for your website, focus on topics that are relevant, interesting and most importantly, that contribute value. Rants without constructive solutions or advice, simply fade as noise and worse still, they discourage return readership, reduce the likelihood of being shared or promoted. You can’t just throw up a few words and expect people to stay on the page or blindly share the content. And as far as SEO value goes, those days are long gone. Sure, you can still use your keywords/long tail keywords, but to really leverage the benefits of content creation, you must write to engage the user. Considering the attention span of most users, if you can’t capture them quickly and keep them engaged, you’ve lost them.

When writing engaging content, there’s still benefits to having eye catching photos that reinforce your details. After all, a picture can say 1000 words. And videos open up other distribution channels, beyond the typical blog site. Imagine you’re the reader. Do you just want a page of long text? No. Like most people, being immersed in a topic or story, is part of the experience. Multiple senses are activated with words coupled to imagery and videos – It becomes a more immersive and stimulating experience that will draw people into your works and likely encourage them to return or follow your future posts (always a welcome effect), which leads to people sharing your content on social media, which drives more traffic. And as we mentioned, we all know that more traffic equals more money.

So, tackle writing that engaging content that excites visitors, builds enjoyment, leads them to want to follow you, read more and share often. And we always recommend you make it easy for visitors to share awesome content!