Writing Engaging Content

The SEO (search engine optimization) and SMM (social media marketing) landscape is always shifting. Sure, SEO is important for your site, but it’s just not like it used to be. These days, if you’re not using social media to engage your audience, then you’re missing out on massive traffic and potentially tons of profit.

When you use social media sites like Facebook, Twitter, Instagram, Pinterest, and others, you’re not only showing visitors that you’re relevant, you’ll increase your traffic when done correctly. More traffic means more exposure, which always creates the potential for more revenue.

When writing content for your website, focus on topics that are relevant, interesting, and most importantly, that contribute value. Rants without constructive solutions or advice simply fade as noise. They also discourage return readership and are less likely to be shared or promoted. You can’t just throw up a few words and expect people to stay on the page or blindly share content. Regarding SEO value, you can still use your keywords/long tail keywords, you must write to engage the user in order to really leverage the benefits of content creation. Considering the attention span of most users, you’ve lost a user if you can’t capture them quickly and keep them engaged.

When writing engaging content, there are still benefits to having eye catching photos that reinforce your details. After all, a picture can say 1000 words. Videos open up other distribution channels beyond the typical blog site. Imagine you’re the reader: do you just want a page of long text? Probably not. Like most people, being immersed in a topic or story is part of the experience. Multiple senses are activated with words coupled to imagery and videos; it becomes a more immersive and stimulating experience that will draw people into your work and likely encourage them to return or follow your future posts (always a welcome effect). This leads to people sharing your content on social media, which drives more traffic. Again, we all know that more traffic equals more revenue.

So, focus on creating engaging content that excites visitors, builds enjoyment, encourages them to follow you, read more, and share often. We always recommend you make it easy for visitors to share awesome content!

Rebusify provides online merchants with tools they need to protect their online reputation, succeed in the digital world, and increase their exposure to new customers.